Ecommerce Journey
Review browsing, filtering, product details, account creation, cart, checkout, payment, delivery options, returns, and customer support.
Accessibility should cover both desktop and mobile experiences, because many ecommerce buyers use small screens and assistive technologies together.
Platform Responsibilities
Document which parts are controlled by the merchant, ecommerce platform, payment provider, theme, apps, and custom code.
A responsible plan avoids pretending a single plugin or overlay owns every part of the buyer journey.
Operational Readiness
Create a change-review habit for new themes, apps, campaigns, checkout customizations, documents, and localization updates.
Frequently asked questions
Is EAA accessibility the same as ADA website risk?
No. They are different legal frameworks, but both push ecommerce teams toward practical accessibility work and evidence.
Should US stores care about EAA?
Stores serving EU consumers should evaluate coverage with counsel and review ecommerce accessibility practices.