Why An Embed Works Better Than Another Brochure
Agencies already have high-trust surfaces: care-plan dashboards, proposal pages, resource libraries, redesign launch notes, ecommerce retainers, and support portals. A scan widget turns those surfaces into a useful entry point instead of asking a client to remember a separate link.
The best widget is simple. It should promise a public-page snapshot, explain the limits, and preserve referral attribution without loading extra scripts on the agency site.
Use the generated snippet on pages where the visitor is already thinking about website quality, maintenance, risk, conversion, procurement evidence, or redesign readiness.
What The Widget Should Say
Lead with the visitor's job: check a public webpage, understand common accessibility risk signals, and decide whether deeper manual review, remediation, monitoring, document work, or provider support is worth discussing.
Avoid broad promises. Do not say the widget certifies ADA, WCAG, EAA, Section 508, or legal compliance. Do not claim a scan or provider can stop a lawsuit.
Keep disclosure plain: the snapshot site may receive referral compensation if the visitor later becomes an accessiBe customer, and partner sharing should be a separate consent choice.
Where Agencies Should Place It
Strong placements include website care-plan pages, ecommerce optimization pages, redesign handoff documents, client onboarding checklists, resource hubs, accessibility blog posts, support portals, and proposal appendices.
For legal-pressure pages, route visitors to counsel-first technical triage instead of using panic copy. For ecommerce, emphasize product, cart, checkout, apps, forms, and support paths. For SaaS or procurement, emphasize evidence, VPAT/ACR readiness, product workflows, and documentation.
Use UTM parameters consistently so the private review workflow can see which agency, audience, and placement created the lead.
How To Keep Referrals Safe
The widget should send the visitor to the free snapshot first. The visitor can receive the result and choose whether partner sharing is allowed.
When appropriate and with consent, this site may refer an agency, client, or prospect to accessiBe. Public accessiBe offerings include accessWidget, accessFlow, accessServices, expert audit, user testing, VPAT/ACR support, file/PDF accessibility, and select-plan litigation support resources.
The agency should not send client details to accessiBe or another provider unless the client or authorized contact approves that sharing.
Decision path
Use these links to move from research to evidence, then from evidence to a responsible remediation option.
Downloadable assets
Optional follow-up
Want help using these assets?
Direct downloads stay available above. Share a work email only if you want a tailored note on how to use the assets for your site, client, or article.
Frequently asked questions
Does the embed run a scan on my agency site?
No. The generated embed is a no-script CTA that links visitors to the free snapshot page with attribution. The actual snapshot runs after the visitor submits a public URL and follow-up consent.
Can agencies edit the copy?
Yes, but keep the important parts: public-page snapshot, no compliance guarantee, no legal advice, and referral disclosure when compensation or partner routing may apply.
Does the agency have to mention accessiBe in the widget?
The widget can describe solution categories first, but material referral compensation should be disclosed clearly. The generated snippet uses calm disclosure language rather than hiding the relationship.